SEO Professional Services

In the previous post on organic SEO we focused on the content of websites. Now we will turn our attention to links on pages. There are three types of links 1. Internal 2. Incoming 3. Outgoing. If you don’t understand any of these three words, please ask your neighbor.

The most important points to remember when adding links to your pages are simple. You want your links to be from or lead to places/sites/things that are relevant (and for pete’s sake, make sure the links work. I don’t know, maybe you could click it yourself and see what happens. Just a thought). Generally, web crawlers favor sites that have lots of internal, incoming, and outgoing links. Of course, there are those little foxes out there who decided to take advantage of this by creating link farms as a means of unjustly improving their search engine ranking. Well guess what, you don’t want to try that for two reasons 1. You have ethical principles (nudge, nudge) 2. Them web crawlers is smart cookies and they’ll catch yer butt (and when they do, your website won’t be showing up on search engine results at all…blacklisted, oh my!) In short, make sure your links are going to take readers/consumers to something that won’t be met with a “What the heck is this?”

Internal links are a different beast in that they take the reader from page to page within your website and not to other websites. The overarching goal here is to make your internal links user friendly. They should “make sense” and be natural in progression. If that doesn’t “make sense” I suggest seeking a second opinion when creating your internal links.

The final element of organic SEO that we’ll be concerning ourselves with is site interactivity. Believe it or not, web crawlers look for this sort of thing. Yup. You want your site to have something that allows the reader to interact with it, such as: an opinion poll, a spot for comments, a game, files to download… Most sites have a goal and that goal more likely than not involves gathering information on the reader in some shape or form. Whether that be their credit card number or their home address (for informative brochure mailing purposes), site interactivity is an effective way to ensure you get it or at least get your foot in the door.

Now for a quick lil review then I’ll let you be on your way. When building or modifying your website to attain optimal search engine ranking remember: creative and relevant keywords in logical places, superb content, and helpful links. Off you go.