SEO Professional Services

“Organic” is a buzz word these days that’s being tossed around like a piping hot chemically UN-modified potato, but what does it mean within in the context of SEO?

You can think of organic SEO as consisting of all SEO techniques that don’t cost money (kind of ironic when you consider that anything else organic costs you an arm and a leg). The most significant element of organic SEO (and non-organic SEO, for that matter) is content. If you are attempting to optimize your websites searchability using the least amount of money possible, dedicating yourself to the cause of content should be your first priority.

If you already have a lot of content on your site, start with fine tuning rather than adding. Make sure product descriptions are clear, blog entries are intriguing, advertisements are effective, and that articles include a variety of pivotal keywords. [NOTE: Remember to be creative with your keywords. Not everyone’s mind works the same so you have to think of your site from as many angles as possible. Who would be interested in your website? What would they type into a search engine? If I was wanting to research jellyfish I might search “saltwater creatures” but I could just as easily have thought to search “marine biology” or simply “jellyfish information” Brainstorm!] If you don’t have all of these forms of content on your site, get to it! Content is key not only for the sake of conveying information to your audience, but to web crawlers and spiders.

Web crawlers are rather sophisticated mechanisms. They are given detailed, specific, goal-oriented marching orders by those who control the search engines. They don’t seek keywords alone, they also assess relevance between articles and links, advertisements and content,… Therefore, it is vital that your site possess a common thread. Keep this in mind as you edit your sites content.

Other factors to keep in mind when manipulating your sites content are frequency and uniqueness. Web crawlers tend to favor sites that are updated frequently and that provide content not found on other sites. Website updates can come in the form of reviews or comments, not necessarily from posting brand new articles or blogs on a daily basis. So don’t wear yourself (and your audience) out by adding new information constantly.

Organic SEO may not require money, but it certainly requires time. At our next rendezvous we will explore yet more ways to organically modify our websites in order to reach maximum SEO potential. Yeah, it takes a lot of elbow grease, but, remember, it’s ORGANIC!!! (that means like virtually no calories, right? Actually, I think elbow grease is calorie free to begin with. hmmmm.)