SEO Professional Services

Have you ever thought of your website as being a living thing? Well, in some ways, it is. When websites are neglected they will die (kind of like that tomagotchi, circa ‘97). It is for this reason that your SEO efforts must be continual. It was hard enough keeping a tomagotchi alive, how are we going to motivate ourselves to take care of something that is so much more complex and involved? We’re going to create and implement a dynamic plan. Baby steps.

Our goal is to specifically customize our websites and their individual pages in such a way that we optimize our search engine ranking potential for as many relevant keyword searches we can dream up. First, we will assess each page as an independent entity, beginning with the most important ones (home page, most likely). As we look at each page we are assessing the following elements:

Site/Page Tagging
This element is seen by a search engine (website crawler/spider), not by those viewing your site. The site tagging and page tagging take place in the coding of your website. These tags signify to a webcrawler what your site is about and how relevant it is to a specific topic. The most important tags to look at are the title tags and the description tags, make sure they convey accurate and relevant information.

Page Content
When it comes to page content, the most vital aspect is freshness. The content should be updated regularly and with current/relevant information. Search engines will favor more recently updated content over old content.

Site Links
It is essential to SEO that your pages have links both into and out of your site. Two very important things to remember when creating these links are: 1. Make sure the links are in context. You only want links to and from relevant pages. If the links are completely irrelevant you not only run the risk of annoying your reader, but of being black listed by search engines (in which case, your site would not appear in search engines AT ALL!) 2. Make sure the links are unbroken. It is not good to have links that do not actually work. Simply click on it for yourself and see what happens. A small bit of effort to make a big difference.

Site Map
Again, this is an element seen by web crawlers and spiders, not by your audience. A site map is an XML document in your HTML that has information about your sites individual pages. This information is seen by web crawlers which, in turn, gets your site indexed on search engines.

With these elements in mind you can now understand which areas of your website need attention and use this as your launching point for creating a plan of action.